What I Believe About Business

I’ve said this many times before, but it is always worth repeating.

I believe that businesses built on fear, and falsehoods, and bigotry, and hate, will ultimately fail. And so I believe that businesses built on love and care and that are a force for good will ultimately prevail.

And if you build your business to be a force for good and provide a product or service of higher value, and build it from love, then business will ultimately flow to you because your value is higher than other companies built on fear – and as it flows to you because you provide a service or product of higher value (which is not referring to $$ but rather to core values, and the number of people you help, and quality of your service/product, and authenticity, and more) then you are in fact not “taking” but rather receiving.

And in that receiving will be your success.

Alison Prentice, CEO

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